about

objectif was set up as a graphic design practice in London in 2004. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design and narrative environments, as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.

We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.

credits

objectif is a design practice run by
Axel Feldmann (BA Graphic Design, 1997, Germany & BA Linguistics and Languages, 2006, London) and Luisa Hay (MA Translation Studies, 2003, London).

Our regular collaborators and contributors include:
Liza Fior, muf architecture/art, London
Veronika De Haas, Büro Otto Sauhaus, Berlin (editorial design)
Oliver Klimpel, Büro International, London and Leipzig (environmental design)
Wolfram Wiedner, London (web design)

clients

Architecture Foundation
Bartlett School of Architecture
Institut für Auslandsbeziehungen IfA
Croydon Council
London Borough of Bromley
Greater London Authority
Hatje Cantz
V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technical University Berlin
The British Council
London Borough of Tower Hamlets
London Development Agency
Villa Romana
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
muf architecture/art
J & L Gibbons
Phaidon Press
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
The Architecture Foundation
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens

contact

9a Peacock Yard
Iliffe Street
London SE17 3LH

+44 (0)20 7701 8480
axel@objectif.co.uk

Editorial design

Editorial design

Workshop

Editorial design

Editorial design

Signage

Editorial design

Signage

Signage

Editorial design

Editorial design

Exhibition

Editorial design

Identity

Signage

Exhibition

Editorial design

Signage

Exhibition

Exhibition