objectif was set up as a graphic design practice in London in 2004. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design and narrative environments, as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.

We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.

objectif is a design practice run by
Axel Feldmann (BA Graphic Design, 1997, Germany & BA Linguistics and Languages, 2006, London).

Our regular collaborators and contributors include:
Luisa Hay, London (sub-editing, translations, proofreading)
Liza Fior, muf architecture/art, London
Silke Klinnert, London (editorial design)
Oliver Klimpel, Büro International, London (environmental design)
Adam Laycock, London (photography)
Wolfram Wiedner, London (web design)

V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technical University Berlin
The British Council
London Borough of Tower Hamlets
London Development Agency
Villa Romana
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
muf architecture/art
J & L Gibbons
Phaidon Press
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
The Architecture Foundation
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens